in Television

Current TV, the new M(y)TV

Current TV has been on the air for less than 48 hours, and I’m already addicted! Every piece (or ‘pod’ as they call it – one of their few less-than-great creative choices) has been intriguing, well-crafted, sometimes just simple and beautiful, sometimes just beautiful, sometimes teaching me something new – I just learned about the new and very cool kit houses – you can buy a beautifully designed and airy home for about $35,000 and have it up in less than a month, and about the very sweet and smart founder of the company that builds them. Even the ads are cool (I was actually watching a Converse ad, thinking it was a pod, and then there was just the Converse logo at the end), somehow reminiscent of the very simple but informative ads used by public broadcasting. But some of their pieces (I just can’t bring myself to referring to them as pods – I hope they decide to drop that one), are far more serious – such as the one about underground teen parties in Iran, or the suicide rate among Japanese youth. As I see it Current TV is a kind of thinking man’s MTV – it definitely has the MTV feel, but without the over-the-top cooler-than-thou glitz, with a continual flow of homemade albeit well-made programs, each of which teach you something on basically any subject – it’s strange, but the seeming randomness, and the short duration of each piece, is part of what makes it addictive – there is something enticing to think that I could actually video film something, submit it to them, and if it passed muster, they would put it on the air. While I do love the Google search highlights – they tell you what some of the most popular searches are on Google, in specific categories that is – if I had to guess, I’d say that the overall most popular searches on Google probably contain the letter s, e, and x, and all the synonyms and four-letter words – in other words, searches for porn sites, but what can you do – I love the feature. It’ll be interesting to see if they can sustain this kind of quality, and if others find the channel as addictive (and original) as I did…